You will see a familiar store with a new name in our area. The TSC store in St. Jacobs is now Peavey Mart. The St. Jacobs location is one of the first to complete the evolution from TSC to the new Peavey Mart. There are no firm dates for the conversion of the other locations in Kitchener and Cambridge.
Peavey Industries LP from Red Deer Alberta had first purchased controlling interest in TSC Stores in 2016, and later fully acquired TSC Stores at the end of 2017.
Converting TSC Stores to Peavey Mart stores fortifies their commitment to their loyal customer base. Doug Anderson, President and CEO of Peavey Industries LP is enthusiastic about the change. “We are eager to move forward with this conversion, strengthening our corporate brand while further streamlining our internal processes. Throughout this course, a vision was formed to create a focused, delineated organization – a ‘company of one’. Having recently achieved this with the completed integration of our programs, departments, services, operating systems, and ongoing product alignment, it makes sense for our next action to be the combining of these two major retail entities into a single national brand. ”
“Combining the two banners will create an aggregate 89-store-strong Peavey Mart retail body. Peavey Industries is proud of the Peavey Mart brand’s integrity and strength in Canada and we realize this level of recognition has developed because of the bonds we have cultivated.”
“The marketing and communications benefits are immense,” Jest Sidloski, VP Marketing, Customer Experience and eCommerce said in a media release “when considering the opportunity to streamline our marketing programs and resources. With a single, recognized and undiluted brand, our messaging can be refined, increasing our ability to reach, communicate and engage effectively with our customers on a more profound level across all mediums we employ – flyers, online, social media, radio as well as other proven channels.”
Speaking with the St. Jacob’s location manager Cheryl Mailloux, she said there is a new look, but still the same great products and service. Since the acquisition back in 2017, Cheryl said there has been a greater focus on customer service to their existing and new customers. The latest branding change is just the finishing touches on a process that has been in the works over the last 24 months.
Written by Todd Cowan